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Complete Marketing Planning
Most businesses fall into one of these three marketing categories. Most people don’t know how to market, so they don’t. Others know they should market and so make meager attempts with no strategic compass. While the remaining mix of “would be” marketers go one step further, plan there marketing strategy and then fail to include measures that provide them any quantifiable data, leading them to continue to spend money with no understanding if they’re even on the right track.